Professional Overview
JP Wiley serves as Executive Vice President of Product Solutions at mShift, where he partners with clients to understand their strategic business objectives and design technology-enabled solutions that improve operational performance. Working closely with carriers, wholesalers, MGAs, and brokers, JP helps organizations align business processes with modern technology to increase efficiency, scalability, and profitability.
With more than 26 years of insurance industry experience, JP has built a career leading business transformation initiatives across operations, underwriting systems, enterprise architecture, and process engineering. His expertise spans product strategy, operational excellence, digital transformation, and organizational change management, enabling insurance organizations to modernize without disrupting the core business.
JP's approach combines Lean Six Sigma methodologies with deep insurance knowledge to identify opportunities for process improvement, technology enhancement, and workflow optimization. Whether implementing new platforms, redesigning business processes, or enhancing existing systems, he focuses on delivering measurable business outcomes that drive long-term value.
Beyond his work at mShift, JP actively contributes to the advancement of insurance technology as Chair of the Insurtech Committee for the California Insurance Wholesalers Association (CIWA). In this role, he collaborates with industry leaders to educate members on emerging technologies, innovation trends, and the evolving future of the insurance marketplace.
Leadership Philosophy
JP believes leadership is built on trust, respect, and empowering individuals to make informed decisions. Having worked within Fortune 100 enterprises, regional organizations, and high-growth companies, he has developed a leadership style that values collaboration over hierarchy and encourages ownership at every level of an organization.
He believes diverse experiences, perspectives, and backgrounds are essential to building high-performing teams. By fostering an entrepreneurial mindset and maintaining a relentless focus on both internal and external customer success, JP helps create cultures that embrace continuous improvement, innovation, and long-term growth.
JP is energized by the future of the insurance industry and the opportunities technology creates to simplify complex operations. He believes innovation is ultimately cultural—not simply technological—and that organizations succeed when they empower people with tools that reduce administrative burden, allowing teams to focus on the expertise and relationships that drive exceptional customer outcomes.
